Why LowCool Brands' Print to Order Model Makes a Sustainable Choice for You and the Planet

At LowCool Brands, sustainability is one of our core values. That’s why we’ve adopted a print to order model for our apparel. This method helps minimize waste and promotes a more eco-friendly fashion industry by only printing t-shirts when they are ordered. No overproduction. No excess inventory. This not only reduces the environmental impact of manufacturing but also ensures that every item produced is one that is wanted and worn.

The print to order model helps us drastically reduce waste. It eliminates the need for unsold stock that often ends up in landfills or goes to waste, as we only produce what’s been ordered. This system is inherently more sustainable, saving energy and resources that would otherwise be used in mass production.

Additionally, the t-shirts we use are crafted with sustainability in mind. They are made using eco-conscious methods, from using bluesign® approved dyes and chemicals that prevent harmful substances from entering our ecosystems, to ensuring any wastewater from the process is properly treated. Even better, fabric scraps are repurposed into new products like dog beds or baby bibs, ensuring that nothing is wasted.

When you choose LowCool Brands, you’re not just investing in stylish, outdoor-inspired designs — you’re supporting a more sustainable way of doing business. By opting for our print to order apparel, you’re helping reduce waste, conserve resources, and support an eco-friendly production process. Simply by being a LowCool customer, you’re making a positive impact on the planet.